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Privacy Policy

Effective Date: January 1, 2026

This Privacy Policy explains how Apex Windows TX ("we," "us," or "our") collects, uses, shares, and protects information about you when you visit our website at https://www.apexwindowstx.com, contact us by phone or email, use any of our current or future mobile applications, or otherwise interact with our digital presence (collectively, the "Services").

We are based in Texas and primarily serve customers in the State of Texas. By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Services.

1. Information We Collect

A. Information You Provide Directly

When you request a quote, schedule a consultation, contact us, or otherwise engage with our Services, we may collect:

  • First and last name
  • Email address
  • Phone number
  • Mailing address (street, city, state, ZIP/postal code)
  • Property details relevant to your project (e.g., type and number of windows, project scope, photos you submit)
  • Any other information you choose to provide in messages, forms, or communications with us

B. Payment Information

If you pay for products or services, payment information is collected and processed by our third-party payment processors. We do not store full credit card numbers, bank account numbers, or similar sensitive financial credentials on our own systems. We currently work with the following payment processors, each of whom maintains its own privacy policy:

  • PayPal
  • Stripe
  • Square
  • Sage Pay
  • Apple In-App Payments (for any current or future mobile apps)
  • Bank transfer (ACH/wire) — handled by our financial institution

C. Information Collected Automatically

When you visit our website or use our digital services, certain information is collected automatically, including:

  • IP address and approximate geographic location derived from it
  • Browser type, operating system, device identifiers, and screen size
  • Referring URL and the pages you view on our site
  • Date, time, and duration of your visit
  • Interactions with site features (clicks, form submissions, scroll behavior)

D. Cookies and Similar Technologies

We and our service providers use cookies, web beacons, pixels, and similar tracking technologies to operate the Services, remember your preferences, measure performance, and support advertising. You can control cookies through your browser settings; however, disabling certain cookies may affect site functionality.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries, provide quotes, and schedule consultations or installations
  • Deliver, install, service, and warrant our window products
  • Process payments and maintain records of transactions
  • Operate, maintain, secure, and improve our website and any future mobile applications
  • Analyze how visitors use the Services so we can improve them
  • Display relevant advertisements about our business on third-party platforms (see Section 5)
  • Comply with legal obligations, enforce our terms, and protect our rights, property, and safety, and the rights, property, and safety of others
  • Detect, prevent, and address fraud, abuse, or technical issues

3. Tracking, Analytics, and Mapping Tools

We use the following third-party services to understand and improve our Services. Each operates under its own privacy policy:

  • Google Analytics — measures website traffic and user behavior. You can opt out using Google's Analytics Opt-out Browser Add-on.
  • Google Places — used to provide location-based features such as address autocomplete and map information.

4. Advertising and Remarketing

We use remarketing services so that visitors to our Services may later see ads about Apex Windows TX on other websites and platforms. Specifically, we work with:

You can also opt out of many interest-based advertising programs at the Digital Advertising Alliance and the Network Advertising Initiative.

5. How We Share Your Information

We do not sell your personal information for money. We share information only as described below:

  • Service providers — companies that help us run our business, such as payment processors, analytics providers, advertising platforms, web hosts, email service providers, scheduling tools, and IT/security vendors. These providers are only permitted to use your information to perform services for us.
  • Subcontractors and installers — when needed to fulfill your project (e.g., installation crews who need your address and contact details).
  • Legal and safety — when required by law, subpoena, or government request, or when we believe disclosure is necessary to protect rights, property, or safety.
  • Business transfers — if Apex Windows TX is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
  • With your consent — for any other purpose disclosed to you at the time we collect the information.

6. Your Privacy Rights as a Texas Resident

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have the following rights, subject to certain exceptions:

  • Right to know / access — confirm whether we are processing your personal data and access that data.
  • Right to correct — request that we correct inaccurate personal data.
  • Right to delete — request that we delete personal data we have collected about you.
  • Right to data portability — obtain a copy of your personal data in a portable, readily usable format.
  • Right to opt out — opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) sale of personal data, or (iii) certain profiling decisions that produce legal or similarly significant effects.

To exercise any of these rights, contact us using the information in Section 11. We will respond within the timeframe required by law (generally 45 days, with one possible 45-day extension). If we deny your request, you have the right to appeal; instructions for appeal will be provided in our denial response.

We do not knowingly engage in the "sale" of personal data or in profiling that produces legal effects. We do, however, use targeted advertising as described in Section 4, and you have the right to opt out of that use.

7. Children's Privacy

Our Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our Services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. Project records (including warranty information) are typically retained for the length of the warranty period plus any applicable record-retention period required by Texas or federal law.

10. Third-Party Links and Services

Our Services may contain links to third-party websites, services, or applications that we do not own or control. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third party before providing them with your information.

11. How to Contact Us

If you have questions about this Privacy Policy, want to exercise any of your rights, or want to report a privacy concern, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this policy. If the changes are material, we will provide more prominent notice, such as by posting a notice on our homepage or, where appropriate, sending an email. Your continued use of the Services after the new Effective Date constitutes your acceptance of the updated policy.